Yelp's Entertaining User Updates
In light of the presidential elections, I have written a zingy piece about Yelp’s app updates, which display the business’s attention to its consumer’s needs and unfulfillable wishes. Over the last several months I have collected and saved screenshots of the app’s update descriptions. Mostly, I saved them for my own enjoyment, but I suspect that others too would enjoy them.
From the very beginning, Yelp was destined to make food great again. Yelp was able to create a website for a community of food lovers. A place where one could share their thoughts and photos of delicious, and maybe not so delicious, meals. Yelp’s app has made it easier than ever for the community of food lovers to express themselves.The app business world seems to think that app descriptions need to be about the updates that they are providing, but Yelp doesn’t seem to think in the same way that other companies do, and for that I am grateful. The photo below shows the dull and typical app update descriptions that we’ve all come to expect. (Dear AllTrails, please forgive me as I’m throwing your app update description under the bus. Other than the lackluster update descriptions this app is quite wonderful, but that is beside the point).
Instead of the update descriptions that we’ve come to expect, Yelp has used the space reserved for the descriptions in an innovative way. If you’re one of those people who hits “Update All” or has your apps update automatically then it’s likely that you’ve never seen Yelp’s update descriptions before this article. Below are four screenshots of Yelp's witty app update descriptions.
Now if this were a real update, it would be amazing. Imagine going to another country and you try a condiment and you like it, but you don’t know what it is, you could use the app to find out. But alas it was just a false tale. Thanks for getting our hopes up Yelp.
Now, if Yelp could help us out with the “bae” problem (by ‘bae problem’ I am referring to the fact that people actually think it’s a real word) then we might have to give Yelp the presidency or at the very least, a gold star.
Well, they said they were 74% sure, we should give them the benefit of the doubt, right? But then again, they did play us with the fingerprint sensor. So can we really trust them? I’d like to think that we can.
I called the Doctor, but he said the Tardis was broken down. I don’t think he wasn’t being entirely truthful, but of this, I have no proof. However, the Doctor did tell me the to try Doc Brown, but when I called the line was busy… I was looking forward to driving the DeLorean. So sorry I couldn’t help with that Yelp. I tried.
All kidding aside, Yelp has used its app platform in a way that provides amusement, which is something the world seriously needs more of.
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